When it comes to using social media, do what feels right

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You probably weren’t expecting me to include AARP.org in my blog post about my recent column! But here it is. One of my social media tips in this week’s column in The Post-Crescent includes not overlooking the baby boomers when it comes to social media.

Click here for the complete column: The Post-Crescent. Let me know what you think. I always welcome feedback.

Written by

Lisa Cruz

Lisa Cruz has more than 18 years of experience in public relations. This includes working for a variety of industries such as health care, construction, manufacturing and more – from both the corporate and the agency side. Her strengths are in media relations, social media engagement, message development, crisis communications, planning, relationship building, creativity and enthusiasm. She is able to figure out how to take a national story and turn it into a resonating pitch or intriguing content. A little insight to what makes Lisa tick? It should be noted that maintaining the status quo is never good enough for her.

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