What corned beef hash has to do with branding and communications

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So, how does corned beef hash fit into branding and communications you might be asking? Hang in there, I’m about to explain. The above photo was another posting on my Facebook page by one of my friends who sees or eats corned beef hash and thinks of me. Why you might ask? Because I am passionate about corned beef hash.

It is one of my most favorite foods in the world. When we have friends or family overnight I often whip up a batch of corned beef hash. I eat it with eggs. I eat it on top of bagels and cream cheese. I have eaten it for dinner, I have eaten it for lunch. If I don’t feel like cooking corned beef hash, it’s not uncommon for us to go out to eat and treat ourselves to such a delectable delight. You get the idea. I am passionate about it! And my friends and family know it. 

What I’ve just described is what you need to do with your business and its’ branding. You must “own” what you do and be the best at it. But in order to be the best, you must have passion. If you own it, have passion and tell the world about it, you will be remembered and associated with it. 

When you have that type of clarity with your passion, it also translates to clarity with your communications. It’s really that simple.

I’m betting if you read this post, the next time you see Corned Beef Hash on a menu, you might also think of red shoes!


Written by

Lisa Cruz

Lisa Cruz has more than 18 years of experience in public relations. This includes working for a variety of industries such as health care, construction, manufacturing and more – from both the corporate and the agency side. Her strengths are in media relations, social media engagement, message development, crisis communications, planning, relationship building, creativity and enthusiasm. She is able to figure out how to take a national story and turn it into a resonating pitch or intriguing content. A little insight to what makes Lisa tick? It should be noted that maintaining the status quo is never good enough for her.

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