“You’ll always miss 100 percent of the shots you don’t take.”
In this industry, we are continuously thinking of big-picture ideas, outside-the-box story pitches and innovative ways to share clients’ stories. But how often are those ideas implemented? It would be nice to say 100 percent of the time, but that’s not always the case. There are constraints to some ideas, such as budgets, resources and other factors. But if the constraint is not feeling confident about the idea or pitch, take the chance. Hesitation won’t make things happen.
What’s the worst that will happen? Maybe the media won’t run with the story, or the client won’t implement the idea, but the fresh perspective and approach will at least get people thinking. Fearing the word “no” shouldn’t stop anyone from presenting a case.
Maybe you strike out a few times before landing a national news story or an award-winning idea, but the important part is to stay focused on the objective and keep formulating new ways to present it. Whether you’re just starting out or well advanced in your career, it’s important to remember this:
“If someone feels that they had never made a mistake in their life, then it means they had never tried a new thing in their life.” –Albert Einstein
Photo credit: http://www.flickr.com/photos/thenext28days