You might be a marketing director, a CEO or a VP and considering a stronger focus on your PR efforts. Perhaps you have been frustrated by the lack of coverage your company gets in the...
Does your organization have a crisis communications plan? Remember, you have time now to prepare a plan, not when you receive the bad news. Take a look at this presentation we gave at UW Fond...
We spend a lot of time trying to reach our target audiences, whether it’s media through pitches, potential clients through networking or clients’ customers through social media. It’s easy to get caught up in the chase of...