Tag Archives: media training
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How to position yourself as a thought leader
April 18, 2013Think about your favorite industry leader. What sets them apart from others in the field? Chances are, they have a willingness to offer advice and share lessons learned with others. Being positioned as a thought...
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Media training for company spokespeople can’t happen too soon
January 31, 2013“If you lose money for the firm, I will be very understanding. If you lose reputation for the firm, I will be ruthless.” -Warren Buffett Whether announcing company news or dealing with a crisis, someone...
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Choosing a spokesperson in time of crisis: One size does not fit all
June 7, 2012When developing a crisis management plan, how you are planning to communicate is not just an option, it is a necessity. By saying “No comment,” not saying anything at all, or simply issuing a written...