Tag Archives: marketing
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Crisis Communications Checklist: Are you prepared?
April 26, 2013When we get a call from a client or company going through a crisis, one of the first items that we grab from our toolkit is our crisis communications checklist. It’s a simple list of...
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What about those pay-for-plays? #notPR
April 11, 2012Don't know what a pay-for-play is? It's not uncommon for media outlets to utilize "pay-for plays" to generate advertising revenue under the guise of "covering" your company's story. What this means is that a sales...