Tag Archives: advertising
August 6, 2013
We tend to get questions about what exactly public relations is. There is often confusion between PR and advertising since the goal of both specialties is the same. However, the two are separate and very...
April 11, 2012
Don't know what a pay-for-play is? It's not uncommon for media outlets to utilize "pay-for plays" to generate advertising revenue under the guise of "covering" your company's story. What this means is that a sales...