Social media is constantly changing and updating, faster than most people can keep track. Lets face it, client meetings, projects and emailing can take up 90 percent of your day. It can be easy to miss what’s going on in the social world. In an effort to help everyone stay up-to-date with social media, I’m dedicating this blog post to the most relevant updates from the past couple of weeks.
Lets get started.
1. Twitter is becoming more visual. As of last Tuesday, Twitter announced that previews of photos and videos from Vine would start showing up on home feeds. This is a great opportunity to make your tweets stand out, add content variety and give options to advertisers who use promoted Tweets to get their messages across. Visuals are always a great way to grab attention. This update is available for mobile and online users.
2. Facebook is testing a new feature called “Stories to Share.” This new feature makes it easier for media sites to find engaging content to post to Facebook. Justin Osofsky explained the change well in a company note on Facebook. “For instance, TIME can see suggestions of stories they have published to TIME.com but they have not yet shared to their Facebook fans. They can now easily post any of those suggestions to their page directly from their Insights Dashboard in their admin panel.” This is not available on all pages yet. It is being tested with media organizations and publishers first.
- Suggest that Pinterest sponsors or endorses them or the promotion
- Require people to pin from a selection (like a website or list of pins)
- Make people pin the contest rules
- Run a sweepstakes where each pin, board, “like” or follow represents an entry
- Encourage spammy behavior, such as asking participants to comment
- Ask to vote with pins, boards or likes
- Require a minimum number of pins
4. Google is adding a new live video feature called Helpouts. Essentially, they are live video tutorials for users that want answers to different topics ranging from fashion and art, to computers and electronics. Experts are able to charge their own price. So far there are only 1,000 major companies that have been asked to participate. Video conferences are done through Google Hangouts. This video gives a good introduction to it.
5. Instagram reveals what ads will look like. A couple of weeks ago, Instagram announced that it planned on introducing advertising for its platform. United States Instagram users will be seeing ads starting this week. Users will be able to tell it’s an ad when a “Sponsored” label shows up where the time stamp would normally be.
Those are just a few of the many social media updates that have happened in the past couple of weeks. If you want to keep on top of social media trends, I suggest following sites like: Mashable.com, socialmediaexaminer.com and socialmediatoday.com, to name a few. If you want to get news directly from the different platforms your company uses, try following each platform’s company blog.