SlideShare Presentation: How to Effectively Execute Media Relations

Karen Buckoski talks about how to effectively execute media relations for any organization. Media relations is not sending out press releases and keeping your
fingers crossed that it gets picked up. Nor is it calling a reporter when you
need something. Media relations is continuous, proactive communication that
builds relationships with reporters and bloggers.

Written by

Karen Schlieve

With more than nine years of full-service agency PR experience, Karen Schlieve has worked with clients in a variety of industries including construction, health care, financial, education, non-profit, government, professional services and more. With a passion for a fast-paced work environment, she has successfully led numerous crisis communications projects including company embezzlements, environmental issues, labor disputes. Karen is a well rounded PR professional who excels in campaign research and planning, media relations and thinking strategically about a client's social media and online presence. Her attention to detail and determination are crucial in exceeding the goals of a PR program. Karen also has an uncanny ability to read a situation for what it is and make sound recommendations. As a graduate from the University of Wisconsin - Milwaukee, Karen is on the board of directors for the Fox Valley Sibling Support Network. She also serves as the publicity chair of the Public Relations Society of America - Northeast Wisconsin Chapter and is involved with the Pulse Young Professionals Network marketing committee.

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