Red Shoes PR, Inc. launched in May 2008. The start of the business occurred during a time when many businesses were beginning to feel the impact of the economic downturn. This downturn made it more and more important for businesses to scrutinize expenditures, their communication channels and ROI.
Since the economy was in chaos, it was more important than ever for companies to communicate clearly and powerfully through media relations and social media channels. Red Shoes PR was built to address this identified need: strategic communications with a narrow focus on media relations and social media.
While we offer traditional public relations services such as media relations, crisis communications, media training and more, we have also worked hard to build up a strong position in social media consulting. In addition to consulting, we offer ongoing opportunities to learn more about social media through seminars and presentations.
The story of the shoe
The first pair of red shoes was purchased in 2006. Whenever the shoes were worn people would comment on them and they quickly became a symbol of strength, confidence and empowerment. From the start of the business it has been mandatory to wear red shoes to work every day. It’s not uncommon for us to walk into a room to present or attend meetings and others ask to see our red shoes. Many questions go something like this, “How can you wear red shoes when you are wearing coral or others clothes that don’t typically go with red?” Our answer? “It’s more about the confidence you portray when wearing the shoes.”
Wearing red shoes has come to symbolize strength, empowerment, confidence and purpose during a time when many don’t feel that way due to the overall environment. The next level is to empower entrepreneurs to take this symbolism and the meaning behind the brand to begin their own businesses through licensing.