MarketSmart Column for The Post-Crescent: Communications and 2011

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In between all the holiday craziness, I had some time to think about moving foward in 2011. What are you doing in the New Year to reach your target audiences through communications?

Read my MarketSmart column in The Post-Crescent.

Fruitcake photo via Flickr by HDR Fruitcake
from (aka Brent)

Written by

Lisa Cruz

Lisa Cruz has more than 18 years of experience in public relations. This includes working for a variety of industries such as health care, construction, manufacturing and more – from both the corporate and the agency side. Her strengths are in media relations, social media engagement, message development, crisis communications, planning, relationship building, creativity and enthusiasm. She is able to figure out how to take a national story and turn it into a resonating pitch or intriguing content. A little insight to what makes Lisa tick? It should be noted that maintaining the status quo is never good enough for her.

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