To work hard
To have fun
To be the best
A prospect stumped me the other day. They wanted to know
what our philosophy is as a business. In other words what makes us tick– every
I remember more than a year a half ago furiously writing out
our business plan and including our philosophy in the plan but the list was
about 10 items long. With a list that long we were bound to fulfill one of
Out of that list of 10, three things have naturally risen to
the top since we launched Red Shoes PR. But it’s funny, I think we had to grow
into this philosophy, not necessarily dictate it from the beginning. Which if
you think about this approach it is very similar to how social media also grows
as well – organically.
It’s kind of like when you move into a new house. I remember
buying furniture for my living room before really living in it. What a mistake.
That furniture was quickly relegated to the basement. After we lived in the
house for a year or two, then it became apparent, based on our lifestyle and
personalities, what kind of furniture would suit us best.
The same thing applies to our company philosophy. I had an
idea of what I wanted for an internal culture but I couldn’t quite put it down
on paper –succinctly. But now I can. It was so easy when it came time to answer
the question. The three principles I have outlined are at the core of who we
are and what we do every day.