Lack of communications? Ask women what’s on their mind

Seems like there is a bit of news and debate about what’s on women’s minds these days. And I suspect the volume is only going to crank up more as we approach fall. But somehow along the way I don’t see a lot of straight up commentary coming from women who are in the trenches, so I figure I will offer up my two cents. Take it and interpret it how you will, but here’s just a smattering of thoughts that go through my mind on a daily basis. This is my perspective as a mom, a small business owner, a daughter and a woman.

I do worry about the economy. I have since the day we launched this business in June of 2008. There’s not a day that goes by that I don’t ask someone in the community, “What do you think of the economy now? Is it getting better? Worse?” I constantly keep my ears open, and I listen to what people are saying. I continue to hear of layoffs that are taking place, so that makes me nervous. But I also hear positive news about small business start-ups and others landing jobs. Add taxes and financing into the worrying mix as well. As a part of worrying about the long-term growth of our economy, I don’t think we are investing enough or prioritizing the importance of continuing education for our workforce. This is critical to our future success.

Because I represent Generation X at 41 years of age, I am the definition of the sandwich generation. We have four boys from one to 12 years old, but I also find myself helping my mom and her brother with their health issues, finances and living situations. This is no easy feat. And while I help them as much as I can, we also have boys to raise. And one of them has Type 1 diabetes (When will we find a cure????). However, these issues also offer me insights into my future and continue to teach me valuable lessons on life, perspective and preparedness.

As a small business owner of Red Shoes PR with an all female staff, I worry about women in general. I worry our voices aren’t being heard or represented accurately. That many are talking, but no one is listening. Most recently, I read a report that ranks Wisconsin 40th in female-owned business growth over the last 15 years, and 41st in growth of revenues. Read the full report that was done by American Express OPEN State of Women-Owned Businesses Report. The numbers are disappointing.

At the end of the day, I am exhausted with worry. The last thing I want to do is turn on the TV in the evening and hear you all sparring and speculating over what’s important to women today. Ask a woman, they’ll tell you.

Written by

Lisa Cruz

Lisa Cruz has more than 18 years of experience in public relations. This includes working for a variety of industries such as health care, construction, manufacturing and more – from both the corporate and the agency side. Her strengths are in media relations, social media engagement, message development, crisis communications, planning, relationship building, creativity and enthusiasm. She is able to figure out how to take a national story and turn it into a resonating pitch or intriguing content. A little insight to what makes Lisa tick? It should be noted that maintaining the status quo is never good enough for her.

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