Bad at poofreading? Here are some tips for public relations folks.

Between news releases, media alerts, blogs, clients emails and other communications, proofing is constantly an important task that needs to be done throughout the day. It is easy to rush through this important step, especially on busy days. So, here are five tips to make sure you take the time to do a thorough job proofing.

Read out loud:  Yes, you might sound silly sitting at your desk reading, but it is easy to catch misspellings, missing words and other common mistakes.

Print it out (sorry, trees): Personally, I find it easier to proof something if I have a hard copy in front of me and a pen in my hand. Many of spend nearly all day staring at a computer screen and are so used to spell checks and grammar checks that we become lazy. I like to print out a release, read it out loud and mark it up as I go.

Walk away from it: We all have communications come up that we need to get out the door right away, but if you have the time, put it down and walk away from it. I find myself more likely to catch errors if I turn my attention to something else for an hour or so and then come back to it. If it is something you have worked on for an extended period of time, it is especially easy to miss errors write off the bat.

Slooowww down: We have a lot of distractions in the work day, especially with social media. Now, more than ever, it is important to slow down and focus. Dont flip back and forth between your document, email and Facebook or other site. Concentrate on what you are working on, give it your full attention. Even when you are in a rush, try to slow it down and give it your full attention. You’ll save yourself time in long run.

Ask a coworker: Getting a pair of fresh eyes is key. Ask a coworker who isn’t involved in the project to take a look at it. They’ll be able to think about it from a different angle, ask questions or point out an obvious mistake you may have missed.

Be the first person to tweet @redshoespr with the five mistakes in this post and we will send you a Red Shoes PR mug. Sign mistakes not included:)

-Blog by Rachel Wollersheim, Assistant Account Executive 

Photo by mattfoster’s photo stream

Written by

Lisa Cruz has more than 18 years of experience in public relations. This includes working for a variety of industries such as health care, construction, manufacturing and more – from both the corporate and the agency side. Her strengths are in media relations, social media engagement, message development, crisis communications, planning, relationship building, creativity and enthusiasm. She is able to figure out how to take a national story and turn it into a resonating pitch or intriguing content. A little insight to what makes Lisa tick? It should be noted that maintaining the status quo is never good enough for her.

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