Don’t over-complicate social media–It’s based on relationships



I tweeted last week about how great it would be if all world leaders could start the day together over a cup of coffee, sitting around the table. There’s something really special about gathering people for a few moments before the day starts, chatting about nothing and everything while enjoying each other’s company. I think a lot of conflicts would be avoided if communication were built on relationships, not of necessity.



One year ago this month, we at Red Shoes PR attended our first-ever Tweet-up at the mall. To say the least it was a little overwhelming to meet our online friends in person. Fast forward 12 months later, the tweet-ups keep happening and the relationships keep growing.


This past Friday more than 35 of us “twitterers” met in person at St. Elizabeth Hospital for breakfast (full disclosure
@AffinityHealth is our client.) to celebrate the one-year anniversary of our very first Tweet-up. For me, it was a celebration of relationships. It’s simply the best of all worlds—technology used to create and enhance relationships. And relationships built to make a better world.

Written by

Lisa Cruz

Lisa Cruz has more than 18 years of experience in public relations. This includes working for a variety of industries such as health care, construction, manufacturing and more – from both the corporate and the agency side. Her strengths are in media relations, social media engagement, message development, crisis communications, planning, relationship building, creativity and enthusiasm. She is able to figure out how to take a national story and turn it into a resonating pitch or intriguing content. A little insight to what makes Lisa tick? It should be noted that maintaining the status quo is never good enough for her.

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