Crisis Communications: What to do when "it" hits the fan

Does your organization have a crisis communications plan?

Remember, you have time now to prepare a plan, not when you receive the bad news. Take a look at this presentation we gave at UW Fond du Lac this morning. It used to be that a major crisis would happen every so often. Now with the speed of communications, even a small, seemingly benign situation can quickly spin out of control. Let us know what you think of the presentation or if you have any other tips to share.

Tweet me @lisaredshoespr or @redshoespr


Written by

Lisa Cruz

Lisa Cruz has more than 18 years of experience in public relations. This includes working for a variety of industries such as health care, construction, manufacturing and more – from both the corporate and the agency side. Her strengths are in media relations, social media engagement, message development, crisis communications, planning, relationship building, creativity and enthusiasm. She is able to figure out how to take a national story and turn it into a resonating pitch or intriguing content. A little insight to what makes Lisa tick? It should be noted that maintaining the status quo is never good enough for her.

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