Communications in a disaster

August 31, 2011 at 12:32 am | Category: Uncategorized |

Do you have a plan B when it comes to communications during a disaster? This week’s column in The Post-Crescent focuses on how social media helps fill the communications gap when you need to get the word out.

Photo courtesy of Monkeybandit on flickr

Written by Lisa Cruz

Lisa Cruz has more than 18 years of experience in public relations. This includes working for a variety of industries such as health care, construction, manufacturing and more – from both the corporate and the agency side. Her strengths are in media relations, social media engagement, message development, crisis communications, planning, relationship building, creativity and enthusiasm. She is able to figure out how to take a national story and turn it into a resonating pitch or intriguing content. A little insight to what makes Lisa tick? It should be noted that maintaining the status quo is never good enough for her.

View all posts by: Lisa Cruz