Category Archives: Public Relations
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Give your audiences what they want: more video
May 31, 2013In case you didn’t hear, yesterday news broke that the Chicago Sun Times would be laying off their entire photo staff, effectively immediately. One of the main reasons the paper cited was that “the business...
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Lessons Learned from a Crisis Management Workshop
May 1, 2013Last Friday, Karen Schlieve and I attended the Partnership for Community Resilience – Critical Infrastructure Restoration Workshop, which was put on by Southeast Wisconsin Homeland Security Partnership, Inc. The morning session featured the following...
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Keep your creative PR wheels turning
April 23, 2013As public relations professionals, one of our goals is to help our clients tell their stories and share their messages in ways that are exciting and original. It isn’t about simply pitching a story, but...
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How to position yourself as a thought leader
April 18, 2013Think about your favorite industry leader. What sets them apart from others in the field? Chances are, they have a willingness to offer advice and share lessons learned with others. Being positioned as a thought...
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Reevaluating Your Communications Process for 2013: Building Relationships
February 4, 2013In a world that continues to transition toward online conversation, it is more important than ever to remember the value of face-to-face or verbal communication. In public relations, sending an email is a quick and...
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Media training for company spokespeople can’t happen too soon
January 31, 2013“If you lose money for the firm, I will be very understanding. If you lose reputation for the firm, I will be ruthless.” -Warren Buffett Whether announcing company news or dealing with a crisis, someone...
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Crisis management lessons from RNs
January 11, 2013
As someone who specializes in health care PR, I spend a lot of time around nurses and I’ve always been struck by how well they handle crisis. First of all, they’ve seen everything, so nothing...
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PR During The Holidays – What Should You Do?
December 6, 2012Tis’ the season! It’s time for baking, listening to holiday music and decking the halls. But it’s also the perfect time to ramp up your PR efforts by pitching fun, creative story ideas to the...
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Shake up your PR plan in 2013
December 4, 2012The New Year is almost upon us, and if you haven’t started talking about your 2013 communications plan, you’d better get started. Or, maybe you are one of the many organizations who experience annual planning...
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Public Relations Begins With You!
November 12, 2012I thought you would enjoy this week’s Post Crescent column written about the advantages of making nice in the business world. Have you experienced bullying in the workplace? Do you ever feel like people aren’t...