Build your social media brand with strategic communications

Create a personal brand vision statement

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Last night I had an opportunity to present to the area’s Professional Women’s Network. What a wonderful way to end the day in a room filled with so many women who come together to share, learn and inspire each other.

I thought I would share here the presentation I gave last night that touches on personal branding, communications and positioning. It’s brief and to the point but is a solid way to build the foundation of your online (social media) presence and offline brand. By building a personal brand vision statement you have much more clarity about communicating your overall thought leadership positioning. And if you have clarity, your target audience will certainly have clarity as well.

If you have a personal brand vision statement, please share it with us in the comment section. We’d love to hear from you!

Written by

Lisa Cruz

Lisa Cruz has more than 18 years of experience in public relations. This includes working for a variety of industries such as health care, construction, manufacturing and more – from both the corporate and the agency side. Her strengths are in media relations, social media engagement, message development, crisis communications, planning, relationship building, creativity and enthusiasm. She is able to figure out how to take a national story and turn it into a resonating pitch or intriguing content. A little insight to what makes Lisa tick? It should be noted that maintaining the status quo is never good enough for her.

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