Twitter stream in Facebook? Not anymore.
Posted by Lisa Cruz on Wed, Aug 12, 2009 @ 09:02 PM
For the past few months, I set it up so my Twitter stream flowed into my Facebook page. Today, I reset the application so this will no longer take place. Enough is enough.
I thought maybe by consolidating the two that I would save time. But what I found was that I had a useless stream of updates flowing into my Facebook page, many which were simply not applicable to my Facebook friends. Some of my friends on Facebook are on Twitter but for the most part, I have two completely different audiences.
And, just like anything else, if you have two audiences the same messaging and tone aren’t going to resonate with both. For example, #FF means very little to my Facebook friends. Any sort of hashtag for that matter means anything to my Facebook audience. And for gosh sakes, I have confused more people with the tinyurl spattering of symbols, numbers and letters – they think I am spamming them.
My Facebook audience is more leisurely in their engagement and work at a slower speed than the (sometimes) frightening pace of Twitter. Friends also tend to be more sensitive on Facebook versus what takes place on Twitter. If I don’t respond to someone, they move on … quickly. Facebook friends tend to peruse others' home page, check in, and see what’s going on. On Twitter, I barely look at a bio and find myself responding simply based on the content, not necessarily based on the bio.
So ask yourself a few questions as you look for opportunities to integrate communications across platforms. It might not be your best option, even if you could save time.
1) Who are your audiences?
2) Do audience expectations vary?
3) Do they use different social media “speak?”
Moving forward, you can find me on Facebook having one conversation and Twitter where I might be on a totally different topic. Might take a little more time to update both but I look forward to simplifying my social media life.