Working Together in Social Media
Posted by Lisa Cruz on Tue, Jun 23, 2009 @ 04:03 PM
A few weeks ago, we had the opportunity to be a part of a great, energetic presentation about
social media for businesses and how it can impact a company’s bottom line. We didn’t end up just presenting one point of view, all of us represented each of our different perspectives:
HubSpot, the backend measurement and today’s version of marketing.
Red Shoes PR and the art of strategic communication and
@tommytrc about how to engage.
One thing I mentioned during my portion of the presentation is that now, more than ever, is the time to “tear down those walls” between a companies’ core competencies such as legal, information services, Human Resources and more.
Social media for an organization should not just be one department such as marketing conducting social media efforts. The beauty of social media is its organic growth and the more people who are aware of their employers’ efforts can contribute with their voice. Think how powerful that can be for your organization. Each one of your employees is now sharing your company story online, in a way that has the potential to reach thousands of others.
Moving forward, together, as an organization to tell the company’s story with the IT Department for insights and measurement as well as making sure legal services and HR are all on the same page can be a powerful internal movement. This content, in turn, can spill over or be pulled by your target audience because they feel compelled to find out more information either online or in-person.
If you feel like you are working in a silo while moving forward in social media ... well, it’s because you most likely are.
Invite others to share your momentum as you move forward. Remember, social media is about engagement and conversations. Two ingredients that need to take place in person, beginning within the walls of your organization.
blog comments powered by