Google Alert: Bing falls short on content and public relations
Posted by Lisa Cruz on Mon, Apr 26, 2010 @ 10:35 PM
A couple of weeks ago I tweeted that I was only going to use Bing as my search engine tool of choice for the next five days. As a result of my experiment, this blogpost will be short.
I did my best to break my Google habit but, wow, is that hard. Every gadget I own is set up to naturally access Google. Funny enough, I found myself Googling Bing to get to their homepage.
Available Wisconsin news was also very limited. Only news generated out of Milwaukee or the Journal-Sentinel came up in searches. I know for a fact we generate quite a bit more news from around the state so I was surpised at the lackluster search results.
Many in my social media circles had plenty of opinions as I set forth in my non-scientific experiment. The majority sang high praises for the map offerings. Which I admit are pretty cool. But, my life requires a bit more than beautiful maps. I need content at my fingertips--quick!
Another interesting thing that I became aware of during my five-day odyssey? Bing has no credibility. Because I don't hear anything about it since it launched, there's no social media chatter ... nothing. Which equates to little if any credibility and that lead me to doubting my search results. And then wanting to double check my searches with a comparison of Google's results.
Google searches are a great reminder that content is truly king when it comes to the Internet. Forget the imagery, bring on the content.
My observations are also a good lesson for any company: Don't forget the power of generating continuous buzz --especially when you are launching a new service or product. But you better have the product or service to back up the buzz.