#SXSW with @JessDennis and @lisaredshoespr
Posted by Lisa Cruz on Sat, Mar 13, 2010 @ 02:20 PM
Day two of the conference down in Austin, Texas. I have to admit my love affair with Texas continues and in particular, Austin. It's been an intense two days of learning
but we wanted to get down a few thoughts on some social media highlights to share. Here's a list to ponder:
1) Put some flexibility back into that rigid social media plan. It's all about experimenting and seeing what your customers respond to.
2) Watch out desk top computers ... you are on your way out. Mobile technology is coming up right behind you and poised to take over.
3) Keep an eye on that Backchannel... What's that you say? That's the conversation taking place online while you are up there speaking. Do you respond? Do you acknowledge the backchannel conversation? Presenters need to monitor and respond in real time.
4) It's no longer acceptable to say you don't know the regulations of social media. It's come a long way baby and it's time to read up on FTC regulations.
5) Privacy is not dead. People care about it more than ever. Privacy is about having control over information so make sure you offer opt-in/opt out. And don't mess with people's perceptions of privacy.