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Red Shoes Speak No. 13: Toyota's Crisis Communications Mishap

Posted by Jessica Dennis on Thu, Feb 11, 2010 @ 08:28 AM
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Red Shoes Speak No. 13 Toyota's Crisis Communications Mishap from Jessica Dennis on Vimeo.

In a world of 24/7 news and social media communication, how should Toyota have handled their recent recalls that affected 2.3 million vehicles? Tommy and Lisa discuss crisis communications and examples of how companies have handled similar situations. What would be your advice to Toyota? #redshoesspeak

 

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