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SlideShare Presentation: How to Effectively Execute Media Relations

Posted by Karen Buckoski on Mon, Jan 11, 2010 @ 11:08 AM
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How to Execute Effective Media Relations

Karen Buckoski talks about how to effectively execute media relations for any organization. Media relations is not sending out press releases and keeping your fingers crossed that it gets picked up. Nor is it calling a reporter when you need something. Media relations is continuous, proactive communication that builds relationships with reporters and bloggers.

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