Like social media, our company philosophy also grew organically

 

 

To work hard

To have fun

To be the best

 

A prospect stumped me the other day. They wanted to know what our philosophy is as a business. In other words what makes us tick-- every day. Hmmmmm.

 

I remember more than a year a half ago furiously writing out our business plan and including our philosophy in the plan but the list was about 10 items long. With a list that long we were bound to fulfill one of them.

 

Out of that list of 10, three things have naturally risen to the top since we launched Red Shoes PR. But it’s funny, I think we had to grow into this philosophy, not necessarily dictate it from the beginning. Which if you think about this approach it is very similar to how social media also grows as well – organically.

 

It’s kind of like when you move into a new house. I remember buying furniture for my living room before really living in it. What a mistake. That furniture was quickly relegated to the basement. After we lived in the house for a year or two, then it became apparent, based on our lifestyle and personalities, what kind of furniture would suit us best.

 

The same thing applies to our company philosophy. I had an idea of what I wanted for an internal culture but I couldn’t quite put it down on paper --succinctly. But now I can. It was so easy when it came time to answer the question. The three principles I have outlined are at the core of who we are and what we do every day.

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