About: Lisa Cruz
Lisa Cruz has more than 18 years of experience in public relations. This includes working for a variety of industries such as health care, construction, manufacturing and more – from both the corporate and the agency side. Her strengths are in media relations, social media engagement, message development, crisis communications, planning, relationship building, creativity and enthusiasm. She is able to figure out how to take a national story and turn it into a resonating pitch or intriguing content. A little insight to what makes Lisa tick? It should be noted that maintaining the status quo is never good enough for her.
Recent Posts by Lisa Cruz
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Changing up our communications
May 7, 2012It’s been almost four years since Red Shoes PR opened its doors and we thought it was time to change up our website. While some of the content is the same, we focused on ramping...
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Lack of communications? Ask women what’s on their mind
April 13, 2012
Seems like there is a bit of news and debate about what’s on women’s minds these days. And I suspect the volume is only going to crank up more as we approach fall. But somehow...
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What about those pay-for-plays? #notPR
April 11, 2012Don't know what a pay-for-play is? It's not uncommon for media outlets to utilize "pay-for plays" to generate advertising revenue under the guise of "covering" your company's story. What this means is that a sales...
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Keep the public relations motor humming
March 27, 2012It's not uncommon for us to meet with businesses and organizations who realize they need to pick up their PR efforts again and get them going. What we hear over and over is that since...
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Social Media Trends Presentation for UW-Fond du Lac
March 21, 2012This morning I drove down to UW-Fond du Lac to give a presentation on social media and predicted trends for 2012 to area business owners and organizations. The presentation covered everything from apps to websites...