About: Lisa Cruz
Lisa Cruz has more than 18 years of experience in public relations. This includes working for a variety of industries such as health care, construction, manufacturing and more – from both the corporate and the agency side. Her strengths are in media relations, social media engagement, message development, crisis communications, planning, relationship building, creativity and enthusiasm. She is able to figure out how to take a national story and turn it into a resonating pitch or intriguing content. A little insight to what makes Lisa tick? It should be noted that maintaining the status quo is never good enough for her.
Recent Posts by Lisa Cruz
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Public Relations Begins With You!
November 12, 2012I thought you would enjoy this week’s Post Crescent column written about the advantages of making nice in the business world. Have you experienced bullying in the workplace? Do you ever feel like people aren’t...
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Tales of a working mom: When a full moon isn’t so pretty
July 13, 2012A few days ago marked the eighth birthday of my son, Jack. When we took him out to breakfast I told him about the day he was born which led to thoughts of where...
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Helping an organization get well through communications
January 26, 2011
This morning we had the opportunity to present to Well City, Fox Cities. The group was looking for some tips on how to engage employees in company’s wellness programs through communications. A few of the...
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Is your company ready for a PR agency?
December 20, 2010
You might be a marketing director, a CEO or a VP and considering a stronger focus on your PR efforts. Perhaps you have been frustrated by the lack of coverage your company gets in the...
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Crisis Communications: What to do when “it” hits the fan
November 12, 2010
Does your organization have a crisis communications plan? Remember, you have time now to prepare a plan, not when you receive the bad news. Take a look at this presentation we gave at UW Fond...