Monthly Archives: December 2010
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MarketSmart Column for The Post-Crescent: Communications and 2011
December 29, 2010In between all the holiday craziness, I had some time to think about moving foward in 2011. What are you doing in the New Year to reach your target audiences through communications? Read my MarketSmart column...
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The importance of embracing both old and new media
December 21, 2010Sara Jeffers is an account coordinator with Red Shoes PR.I’ve watched the news as long as I can remember. Growing up, my parents used it as a way to unwind after work, and although...
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Is your company ready for a PR agency?
December 20, 2010
You might be a marketing director, a CEO or a VP and considering a stronger focus on your PR efforts. Perhaps you have been frustrated by the lack of coverage your company gets in the...
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Smart public relations move? Or not.
December 16, 2010Maria Heim, account executive for Red Shoes PR, shares a few thoughts on making a bad PR move for a short term gain. I was in St. Paul, Minn. for a funeral last weekend during the...
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The do’s and don’ts of media relations
December 13, 2010Karen Buckoski, senior account executive at Red Shoes PR, talks about the do's and don'ts when working with the media. Do understand what news is – and what it is notOur job as PR professionals...
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The Evolution of Social Media Platforms (or not)
December 2, 2010Are social media platforms evolving fast enough? Is FourSquare checked out instead of checked in? Is Facebook evolving too fast? Lisa Cruz and Tommy Clifford discuss how some are missing the next steps for success...