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Social Media in Health Care

What is Health 2.0? How are patients using the web to find answers to their health questions?

Social Media in Health Care was created to answer these questions. This presentation discusses how Web 2.0 has changed patient communication and how sites like Twitter, Facebook and YouTube are helping patients create health communities. Find out how patients are becoming prosumers as they take control of their health care more than ever before.

Crazy, creative, different, effective, thought provoking and dare we say - competitive by nature - words that describe what drive us to deliver the best we can in the art of communication.

If you are looking for creative design, forget it, we don't do that (but we can recommend very talented associates who do!).

Seeking ad placement? Again, not us. Research? We don't do that either (but again, we know professionals who do). We understand the value of working together with your internal or external team to create a powerful and cohesive force in the marketplace.

You might be thinking, "What exactly do you do?" We help brands become more than just a logo. In today's world, the consumer or customer expect your company to demonstrate thought leadership in a way that people can relate to while building trust. All of which adds up to brand awareness online (think Google searches/SEO) and offline (think trusted news sources).

To get your company there we provide strategic public relations with a focus on content development, media relations and social media. Writing (news releases, bios, press kit materials), working with media, developing key messages or prepping you for a big interview are just a few of the things we can help with. Maybe you and your staff need some social or media training? Worried about a looming crisis? Let us know. We firmly believe in the power of an integrated communications approach. It should also be noted that to us, PR is a long-term, on-going effort. PR is always on, it doesn't start and stop.

Launched in June 2008, in Appleton, Wis., by Lisa Cruz and Jessica Dennis, Red Shoes PR has experience in industries such as health care, construction, entertainment, restaurants, labor, financial institutions and more.